Our Methodology

Developed over the last 25 years, our methodology is a bit special. It's a deep, robust process that repeatedly converts more browsers into buyers - delivering a stronger ROI than any other marketing spend.
There's no "magic bullets" to successful growth, but our clients say this is probably the next best thing...

Our Methodology:

Conversion Architecture

Our own methodology, Conversion Architecture, is a unique approach to CRO that has been developed over the last 20+ years. It combines deep data heuristics, neuromarketing, UX, customer psychology profiling and a robust ‘test and optimise’ process. It is also proven to be the most successful step-by-step process for increasing online conversion rates and marketing ROI for websites of any size from any industry.


& Neuro-Mapping

We use a combination of quantitative data tools to do this, first from your web analytics and marketing automation platforms and then adding in heat-mapping technology, click tracking, and session recordings to give us the full picture.

Advanced qualitative research, such as surveys, interviews and front-line workshops complete the data gathering. We have a range of tools and techniques that help us to analyse the ‘voice of the customer’ to build a complete picture of what your prospects think, feel, fear and aspire to during the research and purchase of your products and services.



We combine the wealth of data we have generated from the previous phase with our own neuro-mapping heuristics to create your growth hypotheses: the data-driven ideas to solving your website bottlenecks and boosting conversions.

The output is your Strategy Roadmap, which combines everything we’ve learned about your business and customers: what the problems are, where they are, why they’re wrong for each of your audiences and how to fix them by giving your audience exactly what they want and need in order to move forward through the sales funnel.

Testing &


The Strategy Roadmap forms the basis of the actual optimisation process.

We insist on running all of our suggestions through a split test, usually an A/B test. We can design and develop these test pages (or supply detailed wireframes to your preferred agency), loading them into the testing software and perform rigorous QC checks. Once we make it live, the software takes care of the whole backend process, automatically splitting the traffic out and generating live reports on performance. Your audience will have not idea they are participating in a test.

Our agile approach enables us to simultaneously conduct tests through multiple funnels – meaning we can rapidly make dramatic improvements to your business performance.

"A stunning visualisation of our complex and diverse customer groups that has given us a 1380% ROI in 6 months. Conversion rates are through the roof on every campaign now that we are working from their roadmap. I wouldn’t hesitate in recommending that you use Impact to build yours too."

Cahir O’DohertyHead of Digital Marketing, Ricoh UK & Ireland

Want to see how our methodology could help your business? Claim a free CRO Strategy Session now:


>> A 60-minute call with one of our founders
>> At least 5 actionable insights you can take away and implement immediately
>> Deep-dive into your analytics to unearth fresh insights
>> What CRO strategy would be right for your business and goals
>> Some early-stage wireframes with our suggestions
>> A chance to ask us about any problems you need an answer to (CRO-related!)
Claim your free strategy session now

This is NOT a sales pitch and there is absolutely no obligation to buy anything.
This is a genuine opportunity to see how effective CRO might be for you.

We are impact.

If you want a robust, proven strategy to increase leads and sales in your organisation, we’d love to hear from you

What would like to chat about?