Our Methodology

We use a combination of quantitative data tools to do this, first from your web analytics and marketing automation platforms and then adding in heat-mapping technology, click tracking, and session recordings to give us the full picture.

Advanced qualitative research, such as surveys, interviews and front-line workshops complete the data gathering. We have a range of tools and techniques that help us to analyse the ‘voice of the customer’ to build a complete picture of what your prospects think, feel, fear and aspire to during the research and purchase of your products and services.

We combine the wealth of data we have generated from the previous phase with our own neuro-mapping heuristics to create your growth hypotheses: the data-driven ideas to solving your website bottlenecks and boosting conversions.

The output is your Strategy Roadmap, which combines everything we’ve learned about your business and customers: what the problems are, where they are, why they’re wrong for each of your audiences and how to fix them by giving your audience exactly what they want and need in order to move forward through the sales funnel.

The Strategy Roadmap forms the basis of the actual optimisation process.

We insist on running all of our suggestions through a split test, usually an A/B test. We can design and develop these test pages (or supply detailed wireframes to your preferred agency), loading them into the testing software and perform rigorous QC checks. Once we make it live, the software takes care of the whole backend process, automatically splitting the traffic out and generating live reports on performance. Your audience will have not idea they are participating in a test.

Our agile approach enables us to simultaneously conduct tests through multiple funnels – meaning we can rapidly make dramatic improvements to your business performance.